Choosing a Web Designer

Many small company owners struggle with selecting how to make the right choice for designing their website. They search the internet for help using their website and find that the decision is harder than they thought. Currently you will find (literally) an incredible number of websites who claim to be professional web designers. However, one must certanly be careful in selecting the most appropriate person or people by which to trust their company image. In this article, I’ll attempt to categorize site designers into manageable groups, and teach the reader the difference between the types Web Design.

Web developers belong to four general categories: freelance amateur, freelance professional, Web Design Company, Web Development Firm.

Freelance Amateur

Nearly all web site designers you will come across, especially searching the Internet, are freelancers. That’s, people who do web design but aren’t employed by a web design company. Some are self-employed professionals but most of these freelancers are amateur-hobbyist types. They find a copy of FrontPage™ came with their MS Office™ Suite. They discovered how fun it could be to produce webpages so they started telling their friends that they could “design” web pages.

The “pros” of using an amateur is they are very cheap. The “cons” are too numerous to say, but I’ll point out a few. They’ve no training; they have little understanding of why is an excellent website work; they do not understand HTML code or CSS but only FrontPage point and click; they don’t understand general design and layout concepts and they have little real experience. The largest reason they must be avoided for the serious businessperson, is that their work looks amateurish, helping to make your company look amateurish. Who wants that?

Freelance Professional

An expert is usually defined simply by being paid. People think that if you’re covered something, you then are professional. Maybe that’s true in the Olympics, however for the business services world, you are not a professional and soon you are established and respected together by your clients and peers. Freelancer professional web site designers are a huge leap from the amateur in that they have established a portfolio of respectable work. They have some sort of qualified training and experience and they have credentials that can be verified by contacting references. They have a good reputation making use of their clients and other professionals. Generally speaking, a great freelance professional web designer could be good person to own doing your site. But they’re hard to distinguish from the amateur when you are just searching the web.

The upside is, if you discover a good one they’re significantly cheaper than a web design company. But that’s usually the only upside. If the budget limits you, a freelancer will do for a small project. But anything seriously important should really be left to an expert company.

Some downsides to employing a freelance pro are that they’re usually part-time, meaning they’re limited in how much time they could devote to your project. They’re also limited in what they could do for you. Most freelancers are specialists in a single area and generalists in everything else. Some haven’t any skills in anything except their one specialty and often you will have to find others to fill roles. Additionally, freelancers aren’t always cheap although most of them are aspiring to create their own company; some are highly sought after and charge $100 per hour or more for their work. My advice here is, when you have that much to invest, go with a company that has a group of professionals to obtain the work done in a timelier manner.

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